Using Analytics to Understand Customers

Many businesses have established websites to solidify their brand and presence online, however many are under-utilizing, or not even using at all, one of the most powerful tools they have at their disposal – web analytics. If you have a business website, one of the most important things to implement is an analytics solution. Having analytics on your website allows you to easily collect data about who is visiting your website, how they are getting there, what they are looking for, and a multitude of other pieces of information about their actions on your website.

Having this information at your disposal can give you and your business valuable insights about your customer and helps you to make more informed decisions that will help to grow your business. Having this data will also help you to identify trends over time, potentially helping you stay ahead of your competition and expending to new areas in your business with the goal of bringing in more revenue.

There are many analytics solutions, many of which are entirely free. Google Analytics is the most well-known and used solution across the web and implementing it can give you a dashboard of many important pieces of data including page views, geographic locations of people visiting your business website, what they are searching for to get to your business website, and much more – those are just the tip of the iceberg.

Having this information at your fingertips can transform and enhance the way you make decisions for your business. The longer you wait to add an analytics solution to your website, the more opportunities your business may be missing out on.

Darkwater Digital specializes in working with businesses to get them to this point, with the underlying goal of increasing their profitability through digital transformation. It is never too late to consider moving in this direction, and we love to help businesses achieve this. We work closely with our clients to understand what they need and make it a reality.

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