How We Helped a Bronx Law Firm Increase Their Search Visibility




Case Study: Law Offices of Edmond J. Pryor

Darkwater Digital worked closely with the Law Offices of Edmond J. Pryor, a Bronx, NY personal injury law firm, to completely rebuild their website and improve their digital strategy to increase search visibility from prospective personal injury clients in the Bronx, NY area.

Their existing website had many problems and was ranking poorly on search engines for searches that were relevant to their personal injury-focused law firm. Together, we decided to completely rebuild their website from the ground up, this time with an emphasis on search engine optimization and local personal injury searches.


We employed several tactics to help improve their search rankings for the audience they were trying to target.


Tactics:
  • New website with local search engine optimization paramount
  • Emphasis on personal injury keywords
  • Relevant content relating to personal injury
  • Metadata optimization for search engines
  • Mobile-friendly, responsive design
  • Dynamic translations for diverse demographic


The results after launching the site were dramatic. They saw a large increase in search impressions for personal injury related searches around the Bronx, NY area, and their search rankings for these critical keywords continue to improve over time.



Results:
  • Increased Bronx, NY personal injury related search impressions by over 1200% within 2 months of new site launch
  • Increased overall daily search impressions by 172%
  • Increased search rankings and traffic substantially for personal injury keywords
  • Continued improvement with the addition of law and personal injury related content


Like what you see? Contact Darkwater Digital to see how we can help your business grow through digital and web solutions. We are experts at identifying digital areas of opportunity for businesses, and capitalizing on them to grow search visibility, traffic, and ultimately customers.

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