One of the most basic, yet often overlooked steps, a business can take to grow is building a mobile-friendly online presence. Mobile browsing has recently overtaken desktop browsing in usage, and if your site isn’t mobile friendly, or worse, you have no site at all - you may be missing out on substantial business and customers that may be searching for your business on mobile devices.
Users now expect websites to be responsive and mobile friendly, otherwise they may not trust your business. It is even worse if you have competitors in the area with nicer websites that are easier to use - it is a basic reflection of you as a company and if your website is lackluster it shows your business may be less than desirable as well.
Chances are you can think of a number of tasks in your business that are repetitive and take hours of valuable time every week. Many of these can easily be automated with software, saving valuable time and money for your business. This allows you and others in the business to focus on more important things, and once they are automated you don’t have to worry about them. Things like inventory, ordering, email communications, and more can all be automated saving valuable time and resources. Even tasks that may seem complicated can be simplified with software, opening to the door to business growth.
If you have a brick-and-mortar business, you may benefit substantially from selling online if you aren’t already. When you sell locally, you are only able to sell to people that visit your physical location which limits the amount of potential business you can do. By setting up an eCommerce shop, you can expand your business and revenue by an exponential factor. Platforms like Etsy and Shopify make it relatively easy to do this, and can have dramatic effects for your business in terms of growth.
It cannot be stated enough how powerful web analytics can be to understanding your customers and growing your business. If you have a business website but are not using an analytics solution, you are probably missing out on data that could be helping you make business decisions to grow your business. You can find trends in everything from what your customers are searching for, where they are coming from, how long they spend on your site, what they are looking at, and much, much more.
Looking at this data over time can not only help to find trends, but also determine if your business decisions are paying off and engaging more customers. If you aren’t taking this simple step to collect analytics data, your business is likely suffering.
Darkwater Digital specializes in working with businesses to get them to this point, with the underlying goal of increasing their profitability through digital transformation. It is never too late to consider moving in this direction, and we love to help businesses achieve this. We work closely with our clients to understand what they need and make it a reality.
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