Blog Articles

Mobile Web or Mobile App - Which Is Better for Your Business?

Mobile Web or Mobile App - Which Is Better for Your Business?


There are many considerations when deciding whether to invest in a mobile app for your business. You may gain a persistent edge by having your customers directly at your fingertips through push notifications, having access to their geolocation data, having an app icon directly on their home screen, or being able to access a range of other device functions.

The downside with this is the extreme cost of mobile app development. This is slowly coming down, but it is often difficult to justify investing in building a mobile app for a small to medium size business. There is an alternative, however. Much of what is done in a mobile app can now be done with a mobile-friendly website, at a much lower cost.

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Growing Your Business with Digital Solutions


One of the most basic, yet often overlooked steps, a business can take to grow is building a mobile-friendly online presence. Mobile browsing has recently overtaken desktop browsing in usage, and if your site isn’t mobile friendly, or worse, you have no site at all - you may be missing out on substantial business and customers that may be searching for your business on mobile devices.

Users now expect websites to be responsive and mobile friendly, otherwise they may not trust your business. It is even worse if you have competitors in the area with nicer websites that are easier to use - it is a basic reflection of you as a company and if your website is lackluster it shows your business may be less than desirable as well.

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Growing Your Business with Digital Solutions
Using Analytics to Understand Customers

Using Analytics to Understand Customers


Many businesses have established websites to solidify their brand and presence online, however many are under-utilizing, or not even using at all, one of the most powerful tools they have at their disposal – web analytics.

If you have a business website, one of the most important things to implement is an analytics solution. Having analytics on your website allows you to easily collect data about who is visiting your website, how they are getting there, what they are looking for, and a multitude of other pieces of information about their actions on your website.

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The Importance of Digital Transformation for Businesses


It goes without saying, but digital transformation is more important than ever for even the smallest of businesses. Customers use the web to find businesses and engage with them – on everything from their computers, mobile devices, TVs, and everything else in between. The boundaries are being pushed on how customers engage with businesses on the web - yet, many businesses are still falling short in taking advantage of this. Businesses that are lacking even a basic digital presence may be losing substantial business without even knowing it.

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The Importance of Digital Transformation for Businesses
Leveraging Scalability of Digital Solutions

Leveraging Scalability of Digital Solutions


Scalability is one of the most important, yet probably least understood, advantages of investing in digital and web solutions for your business. By identifying business needs and capitalizing on them with digital solutions, not only can you grow your business, but you can operate more efficiently to grow your business even faster, leading to the possibility of exponential growth. As your business grows, identifying inefficiencies that can be improved with technology can help you “accelerate the flywheel” - or in other words, increasingly grow your business at a faster rate. One of the best and most well-known examples of this is Amazon.

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