The Business Of Blogging

Posted by Nikhil on Apr 20th, 2009 | no comments

Blogs have changed the face of business by making it an online meeting point. Tenders and open offers are a blast from the past, since digital age has been hit by the blogging bug.

What was primarily an ‘online diary’ became a ‘virtual space’ for me to network. I’ve found many a client and business online, including my PR agent (who technically, found me online). Though my blog was a space for my personal rants, it has grown over the years, as have I.

Undoubtedly, it provides an insight into business, and this digital age, I trust blogs more than websites. The platform serves as a platform to update, maintain and display creativity, all at one time, and in fact, very simply, in just one click.

Strategies to market are umpteen, and believe me, I’ve tried them all – from telemarketing to paper adverts, from digital marketing through my earlier website to the current website through word press, you can quiz me on it.

Of all the options, I’ve personally found the blog to be the most powerful, and in fact, at times, superseding social networking sites. A networking site can only get you this far, but your blog can seal the deal.

The blog has provided me a base to connect directly with my customers and clients across the globe. It is implicit of course that, to use the blog effectively, one must also network extensively, but the benefits are certainly visible within a month or so.

How exactly has it helped me?

• Mine is a service oriented business, and my blog gives a basic understanding of our services, which works as a preliminary short listing of customers. On any given day, I get 20 inquiries, of which 5 are relevant to my business; since blogging has happened, I get only relevant inquiries, and thus cutting down on my time & energy spent.
• It is a one stop option for me to display creativity, networks, past experience, tariff rates, what not – again, a time and energy saving benefit.
• It is an easy point of reference, if you do become an accomplished blogger. Any marketing novice will tell you how important ‘word-of-mouth’ marketing is. The blog is just that – a huge ‘word-of-mouth’ marketing device.

Benefits are limitless – it will depend on the business and the business person. Like most other things in life, business is a two way process of demand and supply, service provider and service receiver, in layman terms, between you and me.

Aparna Gonibeed
CEO
Integrated Systems

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