28
Apr
Apr
Stop Thinking, Start Acting!
This was a guest article that appeared in the Financial Express on April 21, 2009. Social media is the in thing these days. The success of Obama and our very own Pink Chaddi campaign is fresh in our memories and spoken to death in social media conferences and seminars. On the other side, every other [...]
14
Apr
Apr
Build Your Brand The Credible Way
PR is better than any marketing tool at your disposal, including advertising. We don’t want you to spend a million dollars. We don’t want your message to be lost in a bottle, out at sea.