Aug
Re-branding? Here’s A Tip
We recently re-branded ourselves with a fresh, new look to the site, changing the logo, revisiting our values, our vision and our long-term goals, and we learnt a thing or two in this exercise that lasted almost two weeks, and thought I’d share something useful. We did not put up a landing page while we [...]
Jun
Effective Use Of The Social Media Press Release
The Social Media Press Release (SMPR) is not a new concept to us and we have know it since last 2 years. It is still a worth the attention of even the most conservative PR experts and firms.
Jun
7 Technologies Shaping The Future Of Social Media
Social media in the future will be effortless and everywhere. Here’s a look at some of the new technologies in store for us over the next 10 years that will make our social (media) lives easier.
Apr
The Business Of Blogging
The blog has provided me a base to connect directly with my customers and clients across the globe. It is implicit of course that, to use the blog effectively, one must also network extensively, but the benefits are certainly visible within a month or so.
Apr
Build Your Brand The Credible Way
PR is better than any marketing tool at your disposal, including advertising. We don’t want you to spend a million dollars. We don’t want your message to be lost in a bottle, out at sea.