15
Aug
Aug
Re-branding? Here’s A Tip
We recently re-branded ourselves with a fresh, new look to the site, changing the logo, revisiting our values, our vision and our long-term goals, and we learnt a thing or two in this exercise that lasted almost two weeks, and thought I’d share something useful. We did not put up a landing page while we [...]
28
Apr
Apr
Stop Thinking, Start Acting!
This was a guest article that appeared in the Financial Express on April 21, 2009. Social media is the in thing these days. The success of Obama and our very own Pink Chaddi campaign is fresh in our memories and spoken to death in social media conferences and seminars. On the other side, every other [...]