Re-branding? Here’s A Tip

Posted by Nikhil on Aug 15th, 2009 | no comments

We recently re-branded ourselves with a fresh, new look to the site, changing the logo, revisiting our values, our vision and our long-term goals, and we learnt a thing or two in this exercise that lasted almost two weeks, and thought I’d share something useful.

We did not put up a landing page while we were re-building the website.

So, if you had visited the site in the midst of a truly heavy overhaul, you might have noticed a strange assortment of logos and pages everywhere, with links that didn’t work and a completely disarrayed alignment. No, it’s not a bad thing. Let me explain why.

Too many times, we’ve visited a website just to find the “Site Under Construction” page glaring at us. Sometimes they redirect us to a sister-concern’s page or, as it happens more often, just remain static. You be the judge and tell me if this is a credible ploy on the company’s part or just leave the site as is, and start tweaking it. I suggest the latter route.

We’ve had people inquiring what was up with us, and we told them that the site’s being re-built, and this seemed to excite a lot of them. We’ve had a surge in the number of site visits during this past two weeks, astonishingly.

Don’t agree? Let’s hear your views in the comment form below. 

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