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	<title>Darkwater Digital</title>
	<link>http://www.darkwaterdigital.com</link>
	<description>Redefining PR 2.0</description>
	<lastBuildDate>Sat, 15 Aug 2009 15:24:08 +0000</lastBuildDate>
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		<title>Re-branding? Here&#8217;s A Tip</title>
		<description><![CDATA[We recently re-branded ourselves with a fresh, new look to the site, changing the logo, revisiting our values, our vision and our long-term goals, and we learnt a thing or two in this exercise that lasted almost two weeks, and thought I&#8217;d share something useful.
We did not put up a landing page while we were [...]]]></description>
		<link>http://www.darkwaterdigital.com/re-branding-heres-a-tip/</link>
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		<title>Men, Women &amp; Bots At Work</title>
		<description><![CDATA[Site's under construction, step-by-step.]]></description>
		<link>http://www.darkwaterdigital.com/men-women-bots-at-work/</link>
			</item>
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		<title>Effective Use Of The Social Media Press Release</title>
		<description><![CDATA[The Social Media Press Release (SMPR) is not a new concept to us and we have know it since last 2 years. It is still a worth the attention of even the most conservative PR experts and firms.]]></description>
		<link>http://www.darkwaterdigital.com/using-social-media-press-release-effectively/</link>
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		<title>7 Technologies Shaping The Future Of Social Media</title>
		<description><![CDATA[Social media in the future will be effortless and everywhere. Here’s a look at some of the new technologies in store for us over the next 10 years that will make our social (media) lives easier.]]></description>
		<link>http://www.darkwaterdigital.com/7-technologies-shaping-the-future-of-social-media/</link>
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		<title>Stop Thinking, Start Acting!</title>
		<description><![CDATA[This was a guest article that appeared in the Financial Express on April 21, 2009.
Social media is the in thing these days. The success of Obama and our very own Pink Chaddi campaign is fresh in our memories and spoken to death in social media conferences and seminars.
On the other side, every other day, witness [...]]]></description>
		<link>http://www.darkwaterdigital.com/stop-thinking-start-acting/</link>
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		<title>The Business Of Blogging</title>
		<description><![CDATA[The blog has provided me a base to connect directly with my customers and clients across the globe. It is implicit of course that, to use the blog effectively, one must also network extensively, but the benefits are certainly visible within a month or so. ]]></description>
		<link>http://www.darkwaterdigital.com/the-business-of-blogging/</link>
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		<title>Build Your Brand The Credible Way</title>
		<description><![CDATA[PR is better than any marketing tool at your disposal, including advertising. We don't want you to spend a million dollars. We don't want your message to be lost in a bottle, out at sea.]]></description>
		<link>http://www.darkwaterdigital.com/build-your-brand-the-credible-way/</link>
			</item>
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		<title>SEO Your Website</title>
		<description><![CDATA[The key required to reach and maintain top rankings in internet searches and also to ensure to have an enhanced and effective positioning of your website is Search Engine Optimization (SEO). In the present days, the online environment is one that is not constant or in other words, it is in a constant change with [...]]]></description>
		<link>http://www.darkwaterdigital.com/seo-your-website/</link>
			</item>
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		<title>The &#8216;SaaS&#8217;y Life!</title>
		<description><![CDATA[Most people hate new technology. So, product development should be totally based on the needs of the customer. Technology has become a necessary evil in most cases. You cannot live without it. Everyone is looking for integrated experiences in whatever they use in life. For example, the iPhone – a phone with music, games, internet [...]]]></description>
		<link>http://www.darkwaterdigital.com/the-saasy-life/</link>
			</item>
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		<title>Web 2.0 And Your Business</title>
		<description><![CDATA[The past history of human belief is a cautionary tale. When the search for truth becomes confused with political advocacy, the pursuit of knowledge is reduced to a quest for power. This should probably be the advocacy that every entrepreneur and potential employer swears by. With the rise in internet technology and web development skills, [...]]]></description>
		<link>http://www.darkwaterdigital.com/web-entrepreneurship-web-20-and-what-it-means-for-your-business/</link>
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