Re-branding? Here’s A Tip

Posted by Nikhil on Aug 15th, 2009 | no comments

We recently re-branded ourselves with a fresh, new look to the site, changing the logo, revisiting our values, our vision and our long-term goals, and we learnt a thing or two in this exercise that lasted almost two weeks, and thought I’d share something useful.

We did not put up a landing page while we were re-building the website.

So, if you had visited the site in the midst of a truly heavy overhaul, you might have noticed a strange assortment of logos and pages everywhere, with links that didn’t work and a completely disarrayed alignment. No, it’s not a bad thing. Let me explain why.

Too many times, we’ve visited a website just to find the “Site Under Construction” page glaring at us. Sometimes they redirect us to a sister-concern’s page or, as it happens more often, just remain static. You be the judge and tell me if this is a credible ploy on the company’s part or just leave the site as is, and start tweaking it. I suggest the latter route.

We’ve had people inquiring what was up with us, and we told them that the site’s being re-built, and this seemed to excite a lot of them. We’ve had a surge in the number of site visits during this past two weeks, astonishingly.

Don’t agree? Let’s hear your views in the comment form below. 

Men, Women & Bots At Work

Posted by Nikhil on Aug 14th, 2009 | no comments

Regular visitors may have noticed a lot of changes to the website recently, and we’ve been getting a lot of inquiries. The strangest one being, “What’s happening? Are you being hacked?”

Let me put all the fears to rest – no, we’re not under attack. Our website is going through some transformations and since we believe in an open, transparant environment, we did not even have the usual “Page Under Construction” landing page while we did it. Was supposed to give visitors a step-by-step insight into how we transformed from the old look to the new one.

It still is happening. If you stay on the site long enough, you might just watch a page disappear and another one appear.