Archive for April, 2009
Apr
Stop Thinking, Start Acting!
This was a guest article that appeared in the Financial Express on April 21, 2009. Social media is the in thing these days. The success of Obama and our very own Pink Chaddi campaign is fresh in our memories and spoken to death in social media conferences and seminars. On the other side, every other [...]
Apr
The Business Of Blogging
The blog has provided me a base to connect directly with my customers and clients across the globe. It is implicit of course that, to use the blog effectively, one must also network extensively, but the benefits are certainly visible within a month or so.
Apr
Build Your Brand The Credible Way
PR is better than any marketing tool at your disposal, including advertising. We don’t want you to spend a million dollars. We don’t want your message to be lost in a bottle, out at sea.
Apr
SEO Your Website
The key required to reach and maintain top rankings in internet searches and also to ensure to have an enhanced and effective positioning of your website is Search Engine Optimization (SEO). In the present days, the online environment is one that is not constant or in other words, it is in a constant change with [...]
Apr
The ‘SaaS’y Life!
Most people hate new technology. So, product development should be totally based on the needs of the customer. Technology has become a necessary evil in most cases. You cannot live without it. Everyone is looking for integrated experiences in whatever they use in life. For example, the iPhone – a phone with music, games, internet [...]